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In recent months, Google has rolled out an intriguing feature to its search line up, Dynamic Image Extensions. This extension allows your regular expanded text ads (ETAs) & dynamic search ads (DSAs) to develop more interest and exposure among searchers.

Early in 2021 Google announced changes to match types that took full effect this July. Several changes were introduced, but the removal of broad-match modifier (BMM) and expansion of phrase match got the most attention and discussion in the industry.

Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process.

There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that.

As part of Advertising Week, Google announced several search product updates rolling out over the next several months. The two updates we’ll focus on specifically are Tailored Insights and Performance Max campaigns.

In recent months, Google has rolled out an intriguing feature to its search line up, Dynamic Image Extensions. This extension allows your regular expanded text ads (ETAs) & dynamic search ads (DSAs) to develop more interest and exposure among searchers.

Many of our B2B clients run search and display campaigns for demand generation. They also want to see improvements in performance on a monthly basis; thus, we are always optimizing our campaigns to generate more leads at a lower cost month-over-month.